Feb 9, 2026

Snow Après: Ski Trends, Snow Selfies, and Butter Moments

Whether you’re hitting the slopes or just dressing like you are, snow après is the winter aesthetic we’re fully embracing. 

Think: cozy layers, cute snow selfies, and sipping something bold and delicious like Butter Wines, perfect for outdoor sipping or after a long day out on the slopes. ✨ 

What is a “Snow Après” Moment? 

It’s the post-snow reward—warm, cozy, and a little glam. 

  • Cute winter gear 
  • One iconic snow pic 
  • Butter Wines waiting back at the lodge 

👉 Après tip: Pre-chill Butter Chardonnay so your après drink is ready the second you’re inside. 

First Tracks Moment Featuring ButterLight Chardonnay Cans  

Even if you’re not a pro skier, a clean POV run on those early (or late-day) first tracks when the slopes feel quieter, and the light looks unreal. ❄️ 

Tips to capture the moment: 

  • Hit record at the top of the run and film the perfect view. 
  • Grab a golden hour lap before the last chair. 
  • Add one quick pan of the view (because the scenery deserves a moment) 

Why ButterLight Chardonnay Cans workthey’re deliciously uplifting sips, 85 calories, and perfect for ski hangs. 

👉 Après tip–check out this TikTok on timing the perfect first track moment. 

Snow Selfie Moment (Snow Heart Selfie) Featuring ButterCans

Yes, you need the picture, because did it really happen if you didn’t get one? No, it doesn’t need to be complicated. 📸 

Selfie idea: 

  • Get the perfect angle by propping your phone with your gloves  
  • Camera tips–set a timer to get the best shot 
  • Use your hands/gloves to make a heart 

Why ButterCans Chardonnay works: Creamy, rich and perfect for on-the-go sips–making your selfie moment feel extra bold. 

👉 Après tip–check out this TikTok on how to take the perfect snow selfies. 

Hottest Ski Fashion Featuring Butter Pinot Noir  

Après isn’t just for the slopes—it’s for the vibe. It’s all about elevating your outfit with the perfect accessories. 🔥 

Gear that’s always giving: 

  • Faux fur earmuffs – that keep you warm and look cute. 
  • Oversized goggles – that give you the best look. 
  • Everything Sherpa-lined – because it’s always giving. 

Why Butter Pinot Noir works: Silky, berry-forward, and indulgent red without being heavy. Perfect for cozy, fireside kind of sip. 

👉 Après tip–put on a fireside playlist, pour Butter Pinot Noir, and it’s an instant après moment. 

Snow Day Energy, Butter Style 

Snow après is less about the sport and more about the feeling–cozy, cute, and fully in your winter era. 🥂 

Ready to sip?

Find Butter Wines near you and make every snow day feel like a Butter moment. 🥂