JaM Music

Wine. Music. Napa. All Day.

Get ready for the first-ever JaMFest! We want YOU to rock ALL DAY at the Wine & Music Studio in downtown Napa. SIX incredible bands, NO cover charge, plus a lineup of smash-hit, exclusive Napa Valley and JaMPlatinum reserve wines.  What are you waiting for!?

Live Music All Day

Whether you’re looking for a little country soul, or some rocking riffs—we’re bringing you the BEST of the best. There’s something for every JaMFan with Jared Harper, Spike Sikes, Savannah Pope, Manuel the Band, and Ellie James. PLUS, an epic set from our headliner, Kevin Devine.

Wines that Rock

Get ready to sip JaM’s incredible lineup of exclusive Napa Valley wines, including the smash-hit JaMPlatinum reserve collection. Made from world-class grapes, handcrafted and deliciously drinkable. Plus, score limited-time deals throughout the day!

JaM Cellars Main Stage

With iconic past headliners like P!nk, Pear Jam, Ed Sheeran and more taking the JaM Cellars main stage each day of the festival, you know we’re in for an insanely great weekend of music. Whether you make your way up close or prefer to hang back on a blanket, make sure to grab a glass of Butter Chardonnay and a gourmet bite or two while rocking out!

Keep Those Glasses Full

BottleRock brings the music, and JaM brings the wine! JaM Cellars wines are poured everywhere, so you can to keep your glasses full. Find Butter Chardonnay and JaM Cabernet at concessions stands throughout the festival grounds. Plus all your JaM favorites (Butter Chardonnay, Butter Cab, Butter Bubbles, and NEW Butter Sauv Blanc and Pinot Noir) at the JaMPad Clubroom and Butter Wines bar right next door. Make JaM your first sip of summer every Memorial Day weekend!

Party Like a VIP at the JaMPad

There ain’t no party like a JaMPad party! One of BottleRock’s official stages, the JaMPad is our very own, all-acoustic stage and VIP lounge. Join us for unplugged sets and up-close and personal chats with your favorite artists performing at BottleRock Napa Valley while you sip on your favorite wine, dance it out, and have a chance to win epic prizes!

JaMPad JaMSessions happen between sets on the JaM Cellars main stage all day and evening with artists like Michael Franti & Spearhead, Ziggy Marley, Iration, Elle King and one year a special set with Dave Grohl! Find us on the north end of the JaM Cellars main stage field under the iconic Butter yellow tent.

BottleRock After Dark at the JaM Cellars Ballroom

The party doesn’t stop till the Butter runs out. (And you know the Butter never runs out!)

If you want to keep the party going after the last set, grab your tickets to the official BottleRock aftershows at the JaM Cellars Ballroom in downtown Napa! Party after the sun goes down with performances by festival artists and special guests alike as you savor the full lineup of JaM’s easy-to-love wines in our beautiful ballroom.

Official Wines of Innings Fest!

Sip your way to a home run with the official wine of Innings Festival and Extra Innings! Enjoy rich Butter Chardonnay, smooth Butter Cab, and lush Butter Bubbles throughout the festival and come sip at the Butter Wines home base in GA—so you can keep your glasses full all weekend long!

Sip, Selfie & Score

Make Butter Wines your home base in GA for your seventh inning sip! Take a grand slam selfie in our big yellow ButterBox—complete with larger than life ButterBats and ButterBalls to strike the ultimate pose. Plus, lounge with your crew and sip Butter Wines all weekend long. Sip, smile, and share! @JaMCellars #JaMCellars