JaM Music

Official Wine of Ohana!

Ohana means “family” in Hawaiian, and the JaM family AKA “JaM-ily” couldn’t be more amped to be the official wine of the festival! Enjoy a delicious glass of Butter Chardonnay, Butter Cab or Butter Bubbles anywhere wine is sold. First sippers of the day get exclusive Ohana x JaM branded recyclable wine cups- these stemless “glasses” are the perfect keepsake and ideal for sipping while you have some fun in the sun!

Selfies & Summer Vibes

Soak in summer vibes and awesome tunes from Butter-licious hammocks among the palms, pose with a Butter surfboard, or sit for a sippin’ selfie in our big, bright Butter deckchair by The Cove wine bar for some Insta-ready fun. Don’t forget to sip, smile, and share! @JaMCellars #JaMCellars #OhanaFest

JaM Cellars Main Stage

With iconic past headliners like Bruno Mars, Foo Fighters, Red Hot Chili Peppers, P!NK and more taking the JaM Cellars main stage each day of the festival, you know we’re in for an insanely great weekend of music. Whether you make your way up close or prefer to hang back on a blanket, make sure to grab a glass of Butter Chardonnay and a gourmet bite or two while rocking out!

Keep Those Glasses Full

BottleRock brings the music, and JaM brings the wine! JaM Cellars wines are poured everywhere, so you can to keep your glasses full. Find Butter Chardonnay and JaM Cabernet at concessions stands throughout the festival grounds. Plus all your JaM favorites (Butter Chardonnay, Butter Cab, Butter Bubbles, JaM Cabernet, Toast Sparkling, and Sugar Sweet White) at the JaMPad & VIP clubroom. Make JaM your first sip of summer every Memorial Day weekend!

Party Like a VIP at the JaMPad

There ain’t no party like a JaMPad party! One of BottleRock’s official stages, the JaMPad is our very own, all-acoustic stage and VIP lounge. Join us for unplugged sets and up-close and personal chats with your favorite artists performing at BottleRock Napa Valley while you sip on your favorite wine, dance it out, and have a chance to win epic prizes!

JaMPad JaMSessions happen between sets on the JaM Cellars main stage all day and evening with artists like Michael Franti & Spearhead, Ziggy Marley, Iration, Elle King and one year a special set with Dave Grohl! Find us on the north end of the JaM Cellars main stage field under the iconic Butter yellow tent.

JaMPad Live Streams

Of course, we know you want to be rockin’ with us in person. But if you can’t be there IRL, because we love you, we’ll be live-streaming JaMPad performances on @JaMCellars Facebook & YouTube. Follow us all weekend long on FB, YouTube and the ‘Gram to stay in the know with the latest & greatest (we promise to give you FOMO in the very best way!).

WATCH JaMSESSIONS ON YOUTUBE

BottleRock After Dark at the JaM Cellars Ballroom

The party doesn’t stop till the Butter runs out. (And you know the Butter never runs out!)

If you want to keep the party going after the last set, grab your tickets to the official BottleRock aftershows at the JaM Cellars Ballroom in downtown Napa! Party after the sun goes down with performances by festival artists and special guests alike as you savor the full lineup of JaM’s easy-to-love wines in our beautiful ballroom.