JaM Music

Until Ohana Festival
Until BottleRock Napa Valley 2024

JaM Out at

Enjoy your first sip of summer with delicious Butter wines at BottleRock Napa, presented by JaM Cellars. Get ROCKIN' with 3 full days of music, sunshine, and delicious Butter wine–all that's missing is YOU!


JaM Cellars Main Stage

With iconic past headliners like Bruno Mars, Foo Fighters, Red Hot Chili Peppers, P!NK and more taking the JaM Cellars main stage each day of the festival, you know we’re in for an insanely great weekend of music. Whether you make your way up close or prefer to hang back on a blanket, make sure to grab a glass of Butter Chardonnay and a gourmet bite or two while rocking out!

Keep Those Glasses Full

BottleRock brings the music, and JaM brings the wine! JaM Cellars wines are poured everywhere, so you can to keep your glasses full. Find Butter Chardonnay and JaM Cabernet at concessions stands throughout the festival grounds. Plus all your JaM favorites (Butter Chardonnay, Butter Cab, Butter Bubbles, JaM Cabernet, Toast Sparkling, and Sugar Sweet White) at the JaMPad & VIP clubroom. Make JaM your first sip of summer every Memorial Day weekend!

Party Like a VIP at the JaMPad

There ain’t no party like a JaMPad party! One of BottleRock’s official stages, the JaMPad is our very own, all-acoustic stage and VIP lounge. Join us for unplugged sets and up-close and personal chats with your favorite artists performing at BottleRock Napa Valley while you sip on your favorite wine, dance it out, and have a chance to win epic prizes!

JaMPad JaMSessions happen between sets on the JaM Cellars main stage all day and evening with artists like Michael Franti & Spearhead, Ziggy Marley, Iration, Elle King and one year a special set with Dave Grohl! Find us on the north end of the JaM Cellars main stage field under the iconic Butter yellow tent.


JaMPad Live Streams

Of course, we know you want to be rockin’ with us in person. But if you can’t be there IRL, because we love you, we’ll be live-streaming JaMPad performances on @JaMCellars Facebook & YouTube. Follow us all weekend long on FB, YouTube and the ‘Gram to stay in the know with the latest & greatest (we promise to give you FOMO in the very best way!).



BottleRock After Dark at the JaM Cellars Ballroom

The party doesn’t stop till the Butter runs out. (And you know the Butter never runs out!)

If you want to keep the party going after the last set, grab your tickets to the official BottleRock aftershows at the JaM Cellars Ballroom in downtown Napa! Party after the sun goes down with performances by festival artists and special guests alike as you savor the full lineup of JaM’s easy-to-love wines in our beautiful ballroom.

May 24-26, 2024 in Napa, CA

Come sip with us! It’s a match made in heaven when Napa Valley’s premier music festival and your favorite wine come together at BottleRock. All that’s missing is YOU!  


JaM Out at
Innings Fest

Hey Butter Butter! Sip our all-star lineup of Butter Wines at Innings Festival and Extra Innings under the AZ sun. Catch headliners like The Red Hot Chili Peppers, Hozier, Chris Stapleton, Dave Matthews Band and more!


Official Wines of Innings Fest!

Sip your way to a home run with the official wine of Innings Festival and Extra Innings! Enjoy rich Butter Chardonnay, smooth Butter Cab, and lush Butter Bubbles throughout the festival and come sip at the Butter Wines home base in GA—so you can keep your glasses full all weekend long!


Sip, Selfie & Score

Make Butter Wines your home base in GA for your seventh inning sip! Take a grand slam selfie in our big yellow ButterBox—complete with larger than life ButterBats and ButterBalls to strike the ultimate pose. Plus, lounge with your crew and sip Butter Wines all weekend long. Sip, smile, and share! @JaMCellars #JaMCellars

Don’t miss Innings & Extra Innings

One weekend not enough? Lucky for you we’re going into a double header as official wine sponsor of Innings Festival AND Extra Innings. Come for a JaM GOOD time, and stay for a sip (or two) of deeelish Butter Wines!


JaM Ballroom

The JaM Cellars Ballroom inside the Margrit Mondavi Theatre hosts local and national music acts, theater, and events. Located in the Napa Valley Opera House, just above the renowned Blue Note Napa. Come for the amazing acts and excellent sound quality, stay for the full bar stocked with wine, beer, and cocktails.

JaM Events


  • Mar 3, 2024

    Sunday Spins with Theodore White

    Live Music in Downtown Napa

  • Mar 7, 2024

    JaM Cellars Presents: Grace Potter

    Live Music in Downtown Napa

  • Mar 7, 2024

    JaMSession with Smith & Tegio

    Live Music at JaM Cellars Wine & Music Studio in downtown Napa.

Upcoming JaMHappyHour Broadcasts

Join us LIVE on JaM Cellars’ Facebook & YouTube at 4pm Pacific three times a month for the best happy hour on social. On the final Friday of the month, join us for a special JaMHappyHour benefitting Sweet Relief to help artists in need.

  • Mar 7, 2024

    #JaMHappyHour with Eric Dash

    It's #ThirstyThursday! Chill the rich #ButterChardonnay and tune in for #JaMHappyHour with musical guest, Eric Dash!

  • Mar 8, 2024

    #JaMHappyHour with Savannah Pope

  • Mar 20, 2024

    #JaMHappyHour with Chloe Lowery

  • Mar 29, 2024

    #JaMHappyHour benefiting Sweet Relief

Our Fav JaMHappyHour Shows

Whether you’re looking to sip back and relax with chill tunes, or a fun conversation about music and wine, we’ve put together a countdown of our top JaMHappyHour shows!

Aug 27, 2021

Lisa Loeb

POP a bottle of smooth and refreshing #ToastSparkling and join us for a very special #JaMHappyHour with Lisa Loeb, benefiting Sweet Relief Musicians Fund!

Nov 17, 2021

Ben Thornewill

It's #WineWednesday and you BUTTER believe we're celebrating all the sips and smiles with a glass of creamilicious #ButterChardonnay and #JaMHappyHour, featuring Ben Thornewill!

May 20, 2021

Emily Kinney

JaM out this #ThirstyThursday with a glass of #JaMCabernet and live music from our #JaMHappyHour guest, Emily Kinney!

Jul 29, 2022

Baker Grace

POP a bottle of creamy #ButterBubbles and get ready for a very special #JaMHappyHour featuring Baker Grace, benefiting Sweet Relief Musicians Fund!

Mar 25, 2022

Matt Costa

Grab your favorite bottle of #Butter and get ready for a very special #JaMHappyHour featuring Matt Costa, benefiting Sweet Relief Musicians Fund! For every like, share, or comment you make during the benefit show, JaM Cellars will donate $1 up to $2,500. Cheers and applause!

Apr 30, 2021

Cassadee Pope

Join us for a special #JaMHappyHour with Cassadee Pope, benefitting Sweet Relief! For every like, share, or comment you make during the benefit show, JaM Cellars will donate $1, up to $2,500. Cheers and applause!

Dec 10, 2020

Mondo Cozmo

Join us for a special #JaMHappyHour with musical guest Mondo Cozmo! For every like, share, or comment you make during the benefit show, JaM Cellars will donate $1, up to $2,500. Cheers and applause!

Nov 13, 2020

Kylie Morgan

FRI-YAY! POP that bottle of #ToastSparkling and celebrate the end of the week with #JaMHappyHour LIVE featuring music from the incredible, Kylie Morgan!

More JaM Listening

You know we love music here at JaM Cellars. Like our easy-to-love wines, music brings people together. Tune into our Summer Festival JaMs radio station on iHeartRadio or our JaMHappyHour podcast to hang out with your favorite artists, hear some good tunes and even better stories.


JaM Playlists JaM Playlists JaM Playlists