JaM Music

SO MANY WAYS TO JaM

Until Ohana Festival

Until BottleRock Napa Valley 2025

JaM Out at
BottleRock

Enjoy your first sip of summer with delicious Butter wines at BottleRock Napa, presented by JaM Cellars. Get ROCKIN' with 3 full days of music, sunshine, and delicious Butter wine–all that's missing is YOU!

HOW WE JaM AT BOTTLEROCK

JaM Cellars Main Stage

With headliners Green Day, Justin Timberlake, Noah Kahan and more taking the JaM Cellars main stage each day of the festival, you know we’re in for an insanely great weekend of music. Whether you make your way up close or prefer to hang back on a blanket, make sure to grab a glass of Butter Chardonnay and a gourmet bite or two while rocking out!

Keep Those Glasses Full

BottleRock brings the music, and JaM brings the wine! JaM Cellars wines are poured everywhere, so you can to keep your glasses full. Find Butter Chardonnay and JaM Cabernet at concessions stands throughout the festival grounds. Plus all your JaM favorites (Butter Chardonnay, Butter Cab, Butter Bubbles, and NEW Butter Sauv Blanc and Pinot Noir) at the JaMPad Clubroom and Butter Wines bar right next door. Make JaM your first sip of summer every Memorial Day weekend!

Party Like a VIP at the JaMPad

There ain’t no party like a JaMPad party! One of BottleRock’s official stages, the JaMPad is our very own, all-acoustic stage and VIP lounge. Join us for unplugged sets and up-close and personal chats with your favorite artists performing at BottleRock Napa Valley while you sip on your favorite wine, dance it out, and have a chance to win epic prizes!

JaMPad JaMSessions happen between sets on the JaM Cellars main stage all day and evening with artists like Michael Franti & Spearhead, Ziggy Marley, Iration, Elle King and one year a special set with Dave Grohl! Find us on the north end of the JaM Cellars main stage field under the iconic Butter yellow tent.

BottleRock After Dark at the JaM Cellars Ballroom

The party doesn’t stop till the Butter runs out. (And you know the Butter never runs out!)

If you want to keep the party going after the last set, grab your tickets to the official BottleRock aftershows at the JaM Cellars Ballroom in downtown Napa! Party after the sun goes down with performances by festival artists and special guests alike as you savor the full lineup of JaM’s easy-to-love wines in our beautiful ballroom.

May 23-25, 2025 in Napa, CA

Come sip with us! It’s a match made in heaven when Napa Valley’s premier music festival and your favorite wine come together at BottleRock. All that’s missing is YOU!

SIP THE DEETS

JaM Ballroom

The JaM Cellars Ballroom inside the Margrit Mondavi Theatre hosts local and national music acts, theater, and events. Located in the Napa Valley Opera House, just above the renowned Blue Note Napa. Come for the amazing acts and excellent sound quality, stay for the full bar stocked with wine, beer, and cocktails.

VIEW EVENTS

JaM Events

GOOD THINGS ARE HAPPENING

Jun 19, 2025

JaMSession with Nick Foxer + Music Trivia

Live Music at the JaM Cellars Wine and Music Studio in Downtown Napa.

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Jun 19, 2025

JaM Cellars Presents: Cowboy Junkies

Live Music in Downtown Napa.

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Jun 20, 2025

JaMSession with Mike Frazier

Live Music at the JaM Cellars Wine and Music Studio in Downtown Napa.

RSVP

Upcoming JaMSessions Benefiting Sweet Relief

Sip, smile, and support a great cause at the JaM Cellars Wine & Music Studio in downtown Napa! Join us every #FinalFriday for a LIVE JaMSession benefiting Sweet Relief Musicians Fund. 100% of proceeds from every glass or bottle of exclusive JaM Cellars Napa Valley wines go back to Sweet Relief, up to $2,500 per show. Cheers to great wine, great music, and giving back!

Jun 27, 2025

Sweet Relief JaMSession with Soph & Trey

Live Music in the JaM Cellars Wine & Music Studio, benefiting Sweet Relief Musicians Fund. 100% of proceeds from each glass sold will be donated to the fund. Talk about a Sweet Relief!

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Join Us On:
Jul 25, 2025

Sweet Relief JaMSession with People of Earth
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Aug 29, 2025

Sweet Relief JaMSession with Jared Harper
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Our Fav JaMHappyHour Shows

Whether you’re looking to sip back and relax with chill tunes, or a fun conversation about music and wine, we’ve put together a countdown of our top JaMHappyHour shows!

Aug 27, 2021

Lisa Loeb

POP a bottle of smooth and refreshing #ToastSparkling and join us for a very special #JaMHappyHour with Lisa Loeb, benefiting Sweet Relief Musicians Fund!

Nov 17, 2021

Ben Thornewill

It's #WineWednesday and you BUTTER believe we're celebrating all the sips and smiles with a glass of creamilicious #ButterChardonnay and #JaMHappyHour, featuring Ben Thornewill!

May 20, 2021

Emily Kinney

JaM out this #ThirstyThursday with a glass of #JaMCabernet and live music from our #JaMHappyHour guest, Emily Kinney!

Jul 29, 2022

Baker Grace

POP a bottle of creamy #ButterBubbles and get ready for a very special #JaMHappyHour featuring Baker Grace, benefiting Sweet Relief Musicians Fund!

Mar 25, 2022

Matt Costa

Grab your favorite bottle of #Butter and get ready for a very special #JaMHappyHour featuring Matt Costa, benefiting Sweet Relief Musicians Fund! For every like, share, or comment you make during the benefit show, JaM Cellars will donate $1 up to $2,500. Cheers and applause!

Apr 30, 2021

Cassadee Pope

Join us for a special #JaMHappyHour with Cassadee Pope, benefitting Sweet Relief! For every like, share, or comment you make during the benefit show, JaM Cellars will donate $1, up to $2,500. Cheers and applause!

Dec 10, 2020

Mondo Cozmo

Join us for a special #JaMHappyHour with musical guest Mondo Cozmo! For every like, share, or comment you make during the benefit show, JaM Cellars will donate $1, up to $2,500. Cheers and applause!

Nov 13, 2020

Kylie Morgan

FRI-YAY! POP that bottle of #ToastSparkling and celebrate the end of the week with #JaMHappyHour LIVE featuring music from the incredible, Kylie Morgan!

More JaM Listening

You know we love music here at JaM Cellars. Like our easy-to-love wines, music brings people together. Tune into our Summer Festival JaMs radio station on iHeartRadio or our JaMHappyHour podcast to hang out with your favorite artists, hear some good tunes and even better stories.

SPOTIFY