We Are JaM

Employing the skills his father taught him, John (the “J” in JaM) starts a vineyard management business, growing grapes for others, getting his boots on the ground, flexing his vintner skills, and saving funds to one day plant his own vineyards and make his own wines.

Husband & wife team John and Michele respond to the economic downturn by launching their namesake wine label, JaM Cellars, with the bold and berry-licious JaM Cabernet at under $20.

A byproduct of a simple conversation at the Pebble Beach Food & Wine festival, the success of JaM Cabernet prompted us to create the rich, creami-licious Butter Chardonnay starting with just 1000 cases. It's now sold in all 50 states!

Toast Sparkling joins the JaM lineup — Butter, JaM and Toast are not just for breakfast anymore!

The JaM Wine & Music Studio in downtown Napa opens its doors and turns the concept of a tasting room on its head. Open late with daily happy hour toasts and live music JaMSessions – imagine a recording studio’s eclectic lounge (except you don’t have to be a groupie to hang here).

Our inaugural year as a presenting sponsor at BottleRock made for a festival of epic proportions. Stevie Wonder, Lenny Kravitz, and Red Hot Chili Peppers are just a few of the artists who graced the very first JaM Cellars stage.

Butter Chardonnay becomes the #2 selling chardonnay in the US’s $12+ category! To celebrate, we release ButterCans, your favorite creami-licious chardonnay in a convenient, on-the-go 4-pack that quickly became the #1-selling chardonnay in a can.

JaM Cellars begins our partnership with Sweet Relief — livestreamed JaMHappyHours featuring Lisa Loeb, G.Love, and more — to raise money to help musicians in need. Read more here.

Dave Grohl performs up close and personal on our JaMPad acoustic stage and lounge at BottleRock Napa Valley.

Butter Cab and Butter Bubbles join the lineup—now there’s a Butter for every occasion!