Butter Be Good

JaM Cellars loves to be Butter than good and supports charities and individuals each year financially and with in-kind donations of wine and our team’s time and leadership. Check out what we’ve been up to and see how you can get involved.

Wine plus Music — What a Sweet Relief!

From festivals and live JaMSessions at our Napa Wine & Music Studio to our virtual JaMHappyHours on Facebook and YouTube — JaM loves music! What better way to show our love than supporting musicians in need. For the second year, we’ve renewed our commitment to support Sweet Relief Musicians Fund. In 2021, we raised $28,696 through monthly JaMHappyHour performances benefiting Sweet Relief (featuring artists like G. Love, Lisa Loeb, Cassadee Pope, and Mondo Cozmo), co-branded merchandise, and viewer donations — helping hundreds of artists in need. We’re thrilled to continue our efforts by committing another $25,000 over the next 12 months and YOU can help! And here’s how…

JaM Out & Raise Funds

Every month, usually on final Fridays (unless we’re at a festival!) our JaMHappyHour livestreamed show benefits Sweet Relief Musicians Fund and is hosted by iHeartRadio radio personality Jana Sutter. For every like, share or comment you make during a benefit show, JaM Cellars will donate $1, up to $2,500 per show. We couldn’t be more excited to connect you with delicious wines, great music and do a lot of good all while having a great time!

VIEW SCHEDULE

Shop to Donate

The JaM Cellars merch tent is now open and 100% of proceeds from co-branded merch will go to Sweet Relief. Party like a JaMRockstar in comfy vintage-wash tees, or rock a chill vibe with an old-school felt-letter pullover — your new favorite cozy sweater. And is any outfit really complete without a good trucker hat? Show your Napa pride with JaM Cellars merch and support this amazing non-profit while you’re at it!

SHOP MERCH

DONATE NOW

Or simply text JaMCELLARS to 202.858.1233 to make a donation today.

Other Butter Be Good Initiatives

V Foundation’s Wine Celebration weekend every August, benefiting cancer research. For over a decade John and Michele have supported V Foundation funding leading-edge research to cure cancer. Having been touched by cancer, sadly few of us haven’t, John was named Vintner Grant Honoree in 2018. Each year JaM supports the V Foundation wine celebration weekend by donating and pouring our wines and sponsoring musical performances. In 2022 Jean Batiste will take the JaM Cellars stage at Rock The V party Friday August 5th.


Culinary Kick Off run by John and Michele’s dear friend Chrissy Delisle benefits students at the Culinary Institute of America. Participating and pouring at fundraisers prior to major events like Superbowl, BottleRock, and more…


Love Lake Tahoe? Get to Tahoe Commons and you’ll find JaM Cellars wines poured lakeside at the annual summer music series benefitting local communities.


As second-generation Napa Valley Vintners, the Napa Valley Grapegrowers and Napa Valley Farmworker Foundation has a special place in JaM’s heart. Supporting immigrant and migrant farm workers through education, health, and family support is crucial to Napa Valley and to John and Michele. In 2022, catch JaM Cellars wines at Harvest STOMP auction and gala and a special musical performance to help keep the bidding going courtesy of Presenting Partner JaM Cellars.

Request a Donation

We allocate donations a year in advance. If you would like to be considered for “Butter Be Good” support, please complete the online form with this timeframe in mind. Cheers!

MM slash DD slash YYYY
How Can We Help?(Required)