Festival Essentials Guide: Butter Edition

Festival season is officially here—and your fits, your bag, and your sips are about to get a serious upgrade. Whether you’re in the front row or finding your perfect patch of grass, one thing’s non-negotiable: delicious wine in hand. Here’s everything you need to make your festival moment totally Butter. 

The Festival Fit  

Festival fashion is having its moment—and yours should too. Your outfit and your sip should be equally iconic. Go boho, go bold, go elevated, just make sure you’re serving a look worth remembering. 

The Butter fit formula—one statement piece + comfortable shoes + a bag that fits your Butter cans. That’s it. That’s the whole equation. 

Get inspired—browse our favorite festival fits on Pinterest and find your look. 

The pour to match: ButterZero Sparkling Rosé—bright, bubbly, and bursting with fresh berry flavor. Buzz-free and under 65 calories per glass. 

Pro tip: Crossbody bag only. Hands need to be free for dancing and sipping. Non-negotiable. 

The Bag Essentials 

Your festival bag is everything—and what’s inside matters just as much as what’s outside. Pack smart, sip Butter. 

The Butter bag formula—ButterCans + lip balm + sunscreen + sunnies. Everything else is optional.

Get inspired—Check out this Inspo on bag essentials!

The pour to match: ButterCans Chardonnay — smooth, buttery, and perfect for on-the-go fun. No corkscrew. No glass. Just delicious. 

Pro tip: Chill them the night before. They double as the perfect way to stay cool all day long. Practical and delicious, very Butter. 

The Pregame 

The festival starts before you even get there. Get your crew together, put on the playlist, and get the pregame going — because the best part of a great day is how you start it. 

The Butter pregame checklist—Outfits approved. Bags packed. Playlist locked. Glass poured.  

Get inspired—Check out our favorite pregame playlists on Spotify and set the mood before you even walk out the door. 

The pour to match: Butter Chardonnay — rich, bold, and smooth with all the creamy Butter taste you love. Ready for the pregame fun! 

Pro tip: Take selfies before you go so you can capture moments before, during, and after the festival.  

Keep It Cute. Keep It Butter. 

Festival season only comes around once a year—make it count. The right fit, the right crew, and Butter wines that match every moment from pregame to encore. That’s the whole vibe. 

Ready to festival in style? 

Find Butter Wines near you and get ready for the ultimate festival season.