Jun 6, 2023

BottleRock Napa Valley 2023: An Unforgettable JaMPad Experience


The JaM Cellars JaMPad was THE place to be. We sipped, we jammed, and we BottleRocked like never before! With the fantastic lineup on the JaM Cellars Stage, pop up performances at the JaMPad, and endless pours of Butter Chardonnay, Butter Cab, and Butter Bubbles, BottleRock Napa Valley 2023 was the ultimate celebration of music, wine, and JaM-GOOD vibes.

Here’s a recap of the epic weekend we had at BottleRock 2023:

JaMPad Headliners

The JaMPad was THE place to be in GA, featuring phenomenal headliners such as Danielle Ponder, Jax, Paris Jackson, and a JaM-PACKED performance by Warren G. Their electrifying performances had us dancing, singing, and sipping our favorite Butter wines all weekend long. 

Rockstar music journalist  Allison Hagendorf stopped by to chat with JaMPad host and iHeartRadio station music director Jana Sutter about the BottleRock Backstage with Butter interview series. Allison got the inside scoop from BottleRock artists and was spilling the tea (err, Butter) all weekend long in behind the scenes interviews. Make sure you check out our socials to catch interviews from Sheryl Crow, Billy Corgan of The Smashing Pumpkins, The Struts and SO many more.


The JaMPad—Bigger and BUTTER

The revamped JaMPad featured all new activations for BottleRock 2023 with more music, fun, and Butter than ever!

The JaMPad was Butter-fied to the MAX! Butter yellow lanterns adorned the tent ceiling, yellow recycled CDs lined the side wall, and dozens of glitter balls (including the biggest glitter ball ya ever did see) twinkled all festival weekend. 

The 9-foot Butter yellow headphones made for the PERF backdrop for snapping pics with your festie besties, while the brand new roadie-case bar was THE place to grab a glass (or two) of Butter! The JaMPad was PACKED with #ButterLovers sippin’ up close and personal with performers all weekend long. 

Butter Portfolio Takes Center Stage

The JaMPad featured the FULL Butter portfolio including deelish Butter Chardonnay, NEW smooth Butter Cab, and creami-licious Butter Bubbles! There was a wine to sip for every mood and every amazing performance at The JaMPad. No BottleRock experience would be complete without our iconic liquid gold!

Relive the Magic on YouTube

Missed the action or want to relive the incredible moments from The JaMPad at BottleRock 2023? Head over to our YouTube channel and watch the livestreams of the amazing bonus performances at BottleRock’s official 5th stage. You can check out sets from Mac Saturn, The Alive and MORE on our YouTube Channel.

Keep the BottleRock Vibes Going All Year Long

The party doesn’t have to stop now that BottleRock is over. Stay connected with us on YouTube, Spotify, and our social channels to keep the party going!

Keep rocking with our iHeartRadio Summer Festival JaMs playlist, featuring all the fantastic artists from the event, follow us on Instagram and TikTok to watch exclusive BottleRock Backstage with Butter interviews, AND relive the whole weekend with our 2023 wrap video.  

We can’t wait to see you next year for another unforgettable experience. Here’s to more music, wine, and memories with our amazing JaMFam! 

Cheers to another fantastic BottleRock, and we’ll see you in 2024! 🎶🍷🎉