Apr 3, 2023

Get Ready for BottleRock Napa Valley 2023


Are you ready to experience the ultimate music, wine and food festival this year? Join us at BottleRock Napa Valley 2023, presented by yours truly!

For our 7th year as the presenting sponsor (yay!) festival goers will have access to delicious Butter Chardonnay and JaM Cabernet throughout the festival, as well as Butter Bubbles at the sparkling bar! For our full Butter lineup, head to our very own JaMPad stage where you’ll find Butter Chardonnay, Butter Cab, and Butter Bubbles.

See you at the JaMPad

This year we’re taking the JaMPad to a whole new level with a stunning design that’s focused on all things yellow, music, and fun! Our Butter-ful revamped JaMPad will feature a larger stage area, more seating and sipping spots, and plenty of selfie opportunities with your besties. 🤳 Snap a selfie and tag #JaMCellars and #BottleRockNapa to see your pic up on the jumbotrons, or up on the JaMPad video wall—now you’re a celebrity too!

This year’s JaMSessions at the JaMPad includes the return of some fan favorites and fabulous new artists, showcased in our emerging artists video series. Follow us on social for #FestivalFridays to catch a new video and learn about a new must-see artists at BottleRock. Get ready to rock out to headliners, Post Malone, Lizzo, Red Hot Chili Peppers, and so many more. 

For a Butter way to enjoy BottleRock, download the app and set your schedule so you don’t miss a single thing! 

What about the food, you ask?? Don’t forget to check out the Culinary Stage for one-of-a-kind celebrity mashups of musicians and chefs, hosted by our dear friend “The Foodie Chap.” (Think Snoop Dogg rolling sushi with Iron Chef Morimoto, or Burritos with Twenty One Pilots and Chef Sanchez!) 

JaM out at home

Even if you can’t make it to Napa, you can still have your first sips of summer with us. Set up your own private festival experience at home with Butter. First, you’ll need to stock up on your fav deeelish Butter wines – and you don’t even have to leave your house! Order through instacart, Drizly or Amazon Fresh and get your Butter in less than 60 minutes 👉🏻jamcellars.com/buy. 

Next, set the vibes with our Summer Festival JaMs on iHeartRadio. Or follow us on Facebook and tune into JaMSessions at the JaMPad LIVE from BottleRock 2023!  Psst. you can also relive past BottleRock JaMSessions on YouTube HERE 🎶

Happy BottleRock, babes! 💛

And  follow us on Facebook, Instagram, Twitter, + sign up for The Scoop to stay up to date on all things Butter and BottleRock!