May 3, 2024

A Butter Guide to Rocking Any Festival

Grab the fringe and your cowgirl hats because it’s FESTIVAL SEASON. We’re gearing up for a sun-soaked, music-filled, and wine-flowing weekend at BottleRock Napa Valley and we’re sharing our best tips with YOU! So sip back, relax, and get ready to rock!

Festival Fits

Let’s be real, your festival OOTD is super important and helps set the vibe for the whole day. It can be overwhelming trying to find the perfect fest fit, but don’t worry, we’ve got you covered. Drawing inspo from ready for anything Butter wines, we’ve got inspo for every mood:

What’s your vibe? Going classic like OG Butter Chardonnay? Some cute distressed shorts, a fun flowy top, and cute (and practical!) sneakers are the way to go. Wanna bring some fizzy flair like Butter Bubbles?? Just add sparkles! Feeling sultry and sassy? Bring on the silk like Butter Pinot Noir.

Hang at the JaMPad

Enjoy acoustic sets at the JaM Cellars JaMPad and get up close and personal with some AH-mazing BottleRock artists. Check out who will be JaMmin’ with us this year:



Stay tuned for set lists times—follow us on socials to be the first to know! Can’t wait to JaM with us? Head to our Spotify and find the perf playlist to get in the festival spirit.


Get Your Sip On!

Of course you’ll be sipping on official festival wines by JaM Cellars—Butter Chardonnay,  Butter Cab, and Butter Bubbles—and don’t forget to try NEW Butter Sauv Blanc, NEW Butter Pinot Noir, available in the JaMPad! But make sure you keep the H20 handy, too. It’s easy to get dehydrated when you’re singing and dancing in the Napa sun, so make sure to bring your reusable water bottle. BottleRock has refill stations throughout the festival!


JaM out at Home

Even if you didn’t score tix to BottleRock this year, you can still get in the groove. Set up your own private festival experience at home with Butter. First, you’ll need to stock up on your fav deeelish Butter wines – and you don’t even have to leave your house! Order through instacart, UberEats or Amazon Fresh and get your Butter in less than 60 minutes 👉🏻

Next, set the vibes with our Summer Festival JaMs on iHeartRadio.  You can also relive past BottleRock JaMSessions on YouTube HERE 🎶

And  follow us on Facebook, Instagram, YouTube, + sign up for The Scoop to stay up to date on all things Butter!

Happy BottleRock!