Jan 1, 2023
No Butter? NO WAY! Here are 5 Dry January Alternatives

The New Year is the perfect time to reflect on hopes + dreams for the year ahead. But that doesn’t always mean we have to sacrifice the things (sips!) that bring us joy! There are plenty of alternatives to Dry January that are way more fun, provide a fresh start, and still help you maintain a healthy balance. Yassss!
Keep scrolling for five Dry January alternatives for a #Butter start to your New Year! 🥂
1) Treat Yourself
Pick one day a week to do something extra-special for yourself, like dinner at a hip new restaurant, a rom-com movie night with the besties, or cozying up for a few hours with a good book and a glass of silky-smooth Butter Cab.
Instead of totally cutting out your fav sips this January, slip into the new year with a slightly different approach–JaM Cellars style, of course.
2) Deep Clean January
You’ve heard of Dry January, but have you heard of Deep Clean January? Hear us out…
Deep Clean January is a trend that’s been gaining popularity in recent years. The idea is to not only clean and organize, but to also make time for self-care, mindfulness, and reflection. It’s a great opportunity to take stock of your life, declutter, and make a little room for your deeeeelicious monthly Butter delivery.
Crank up the “Sunday Funday” JaMs on Spotify, crack open a cold #ButterCan, and get deep cleaning!
3) Practice Random Acts of Kindness
Do something nice for someone else each day.
It can be as simple as leaving a sweet note for a coworker, hiding a few grab’n’go ButterCans on your friend’s porch, or buying the person behind you in line a cup of coffee. FYI, a little kindness goes a long way, and the latest research actually shows that being kind is good for your health. We’ll definitely drink to that! 🥂
4) Tech-free January
Another alternative is a “Tech-Free January.” Basically, you give up screen time and social media instead of wine. This can be a great way to disconnect from the digital world (omg where do we sign?) and focus on real-life experiences and connections.
Plus, you’ll be able to brag to your friends that you survived an entire month without scrolling through Instagram or binge-watching Netflix.
5) Sweat + Sip
Working out can be an excellent alternative to Dry January. Not only does it improve physical health, but it can also be a great way to clear your mind and reduce the stress that builds up over the holidays. And you can make it fun, too!
Want a tall glass of creami-licious Butter Bubbles? Planning on attending a friend’s birthday and bringing a bottle of rich and smooth JaM Cabernet? Earn each sip with a little bit of exercise — whether it’s 30 minutes at the gym, an at-home yoga class, or a long walk around your neighborhood. This New Year, make each delicious glass of wine a reward for working out. 💪Or, ring in the New Year with a fun, sparkling wine-tail after your workouts! ToastMosa anyone?
And don’t forget: life’s too short to drink anything but the BEST–rich, bold Chardonnay; smooth Cabernet; creamy bubbly–Butter’s got ‘em ALL! We can help make all your New Year’s Resolutions a little bit easier by delivering delicious JaM Cellars wine straight to your door in under 60 minutes (or less!) with Instacart, Amazon Fresh and Drizly. Don’t forget to sign up for The Scoop and follow @JaMCellars on Instagram for all the inspo you’ll need for starting the New Year off on the right foot.
We encourage you to make 2023 your year to do more of what you love–and for us that means clinking glasses with the gals! Cheers to a happy, healthy, and fun-filled 2023, besties!