Jan 19, 2022

What’s better than Butter? MORE Butter


You told us all the things you love about Butter Chardonnay—rich, bold, and luscious; easy-to-love any night of the week; and consistently great value under $20. So we’ve made more! Yep, you heard right—Butter will be shaking things up across the wine aisle in the cabernet section with Butter Cab, California, and in the sparkling wine section with Butter Bubbles, California. All crafted carefully to be deserving of the Butter name—and under $20. Just look for their bright yellow Butter labels–it’s like a beacon of deliciousness in the sea of wine labels!

Butter Cab and Butter Bubbles join Butter Chardonnay and ButterCans and favorites JaM CabToast Sparkling, and Sugar Sweet White to give you even more flavors and more quality choices under $20!

Butter Cab is a beautiful, Californian cabernet—rich, dark, and smooth as..well, Butter!; fruit-forward; and aged in a unique blend of oak with a long vanilla finish. Say goodbye to roaming the wine aisles deciphering cabernets from $10 to $100+ with varying quality, Butter Cab has got you!

Bright and creamy, Butter Bubbles is made with JaM Cellars’ proprietary blend of Californian white grapes. This golden sparkling wine is double fermented and explodes with juicy, creamy flavors of baked apple pie. Now there’s an affordable, great-quality, Californian-grown sparkling under $20.

Now no matter what mood you are in: cozy, sassy, sunny, adventurous, or celebratory—there’s a Butter for you! Plus we made you the perfect playlist to pour to—stream Yellow Happy Hour. Think we missed a track? Tag us with more yellow-themed JaMs and we’ll add them.

Initial quantities are limited to pop your zip into our winefinder to find your nearest retailer and stock up on ALL the Butters—you never know what you’ll fancy. Want Butter now and want it delivered—check Instacart, Drizly and Amazon Fresh.