Jun 9, 2025

We Came, We Sipped, We JaMmed – BottleRock 2025

We came, we sipped, we JaMmed—all. weekend. long. BottleRock 2025 marked our 10th year as the proud presenting sponsor, and it was one to remember. From epic performances on the JaM Cellars Stage and at the JaMPad, to the non-stop fun with the ButterLight Challenge—not to mention endless pours of Butter—the JaM Cellars crew brought the music, the energy, and the sips for another unforgettable weekend.

Best of the JaMPad

The JaMPad hit different this year—more music, more dancing, and yes, more Butter. All weekend long, fans gathered under the iconic disco ball for intimate sets and unforgettable moments. Our incredible host, Jana Sutter from iHeartRadio, kept the energy high and the crowd with exclusive artist interviews and behind-the-scenes scoop. Remi Wolf lit up the JaMPad with her signature sound and style, while Bombargo brought serious hype—crowd surfing across the audience on an actual surfboard. We closed out the weekend with a stunning golden hour set by Chaparelle, wrapping things up with soul, sunshine, and plenty of Butter.

A Weekend Full of Butter

Butter was everywhere at BottleRock 2025—and we wouldn’t have it any other way. From our classic Butter Chardonnay and bold JaM Cab to the always-festive Butter Bubbles, the sips were flowing all weekend long. Making its BottleRock debut this year? ButterLight—our brand-new, bright-and-creamy light wine that’s already a fan favorite. With notes of lemon mousse, vanilla, and buttery shortbread, ButterLight had festival-goers floating on cloud wine. Of course, returning stars Butter Pinot Noir and Butter Sauv Blanc also made a splash—perfect for golden hour and sunny afternoon sets. Didn’t get to try them all? Don’t worry—you can find the full Butter lineup in a store near you and sip like you were there.

The ButterLight Challenge: Sip, Spin & Win!

New to BottleRock 2025, the ButterLight Challenge brought high-energy fun and surprise to the festival grounds. A few times each day, the JaM crew roamed with a bright yellow spinning wheel, inviting fans to complete 30-second challenges—like jump rope, space hoppers, or hula hoops—for instant prizes and a shot at the Ultimate Butter Festival Pack. With laughs, movement, and plenty of Butter spirit, it was a lighthearted way to connect, play, and keep the Butter flowing all weekend long.

Main Character Energy on the JaM Cellars Stage

Over at the JaM Cellars Stage, the lineup was everything. We were front row for a legendary set from Green Day, who brought the punk energy and iconic anthems. Justin Timberlake had the entire crowd singing along to every hit, and Noah Kahan delivered a heartfelt, acoustic-driven performance that had us feeling all the feels. Benson Boone gave us one of the biggest singalong moments of the weekend with “Beautiful Things”—complete with his signature backflip and all. Each set brought its own unforgettable energy—and we soaked it all in, Butter in hand, of course.

Keep the Butter Flowing

No need to wait for the next festival to keep the good times flowing—Butter is made to be sipped all year long. Whether you’re chilling with friends, cooking up your favorite dinner, or just unwinding after a long day, Butter pairs well with… everything. So pop a bottle (fridge empty? Find Butter near you!) press play on your favorite playlist, and keep the JaMs going—wherever you are.