May 2, 2025

Butter Up, BottleRock: Your Front-Row Pass to the JaMPad Is Here

The countdown is on. BottleRock 2025 is going to be BIG—and JaM Cellars is bringing the Butter, beats and moments you won’t want to miss.

Back for our ninth year as the presenting sponsor of BottleRock Napa Valley, JaM Cellars is turning up the volume with headliners Green Day, Justin Timberlake, and Noah Kahan, front-row access at the JaMPad and pouring the full lineup of Butter wines—including a major debut you won’t want to miss.

Here’s a taste of what’s coming to BottleRock this year:

JaMPad Headliners

As the official fifth stage of BottleRock, the JaMPad is your exclusive pass to unplugged, acoustic sets from emerging artists and BottleRock favs! Catch JaMSessions from:

…and more surprise set all weekend long. 

All hosted by our rockstar JaMPad hostess and queen of cool, Jana Sutter of iHeartRadio will be keeping the vibes high and bringing you backstage scoops all weekend long.

📲 Pro tip: Check the BottleRock app for daily for JaMPad set times and pop-up alerts. Plus, follow @JaMCellars on Facebook and Instagram to be the first to know—plus, get in on exclusive JaMPad Clubroom upgrades.

 

NEW: Sip the Debut of ButterLight at the JaMPad

This year, JaMPad isn’t just bringing the Butter—you’ll get to sip our newest star, available exclusively at the JaMPad:

ButterLight Chardonnay

Fresh off its win as the #1 Best Tasting Light Wine (Tasting Panel Magazine), ButterLight is light on alcohol (8.5%), light on cals (85), and big on flavor. Think creamy lemon, stone fruit, and a hint of vanilla—all in one uplifting sip. It’s the perfect sidekick to dancing barefoot in the grass to Remi Wolf without missing a beat.


Plus: All Your Butter Faves

Of course, we’re still pouring the classic OG creamy Butter Chardonnay, refreshingly tropical Butter Sauv Blanc, juicy Butter Pinot Noir, smooth Butter Cab and lush Butter Bubbles all weekend long. Because everything’s better with Butter! 

Stay in the Know

Set your weekend up for success: download the BottleRock app to catch the full JaMPad lineup, set alerts, artist times, menus and more! 

For even more behind-the-scenes Butter fun, follow us on Facebook and Instagram to be the first to know—plus, get in on exclusive BottleRock ticket giveaways and JaMPad Clubroom upgrades.

Let’s ButterRock!

Get ready to sip, smile, and JaM all weekend long. NEW Butter wines, fresh sets, and endless memories—it’s going to be a BottleRock for the books.

Can’t wait for your first sip of summer at BottleRock? Grab Butter for under $20 in the wine aisle or delivered on Instacart and DoorDash.  

See you at the JaMPad! 

*ButterLight per 5 fl oz. Average analysis: 8.5% ABV, 85 Calories, 4g Carbs, 0g Protein, 0g Fat. 40% less alcohol compared to regular Butter Chardonnay.