Aug 25, 2021

Butter Get Packing!

Grab your weekender, we’re making it easy-peasy to pack all the essentials for BottleRock weekend 2021! Let us be your guide to exactly what you need (and nothing you don’t) so that all you need to think about is where your next glass of Butter is coming from.

Rockstar-approved BottleRock essentials:

• Rules are rules…but who says we can’t be stylish about it? Purses, clutches, and totes (no backpacks please!) must be 12x12x6” or less. Opt for a stylish Butter-style crossbody that’s security-friendly AND keeps you cute while cruising through the entry gates!

• Stay hydrated, my friends. You’ll thank us tomorrow for the reminder to sip water between glasses of Butter. Reusable bottles up to 1L are welcome to the party, and you can fill ‘em up at water stations around the festival.

• Shop ’til you rock! Peep the 2021 Festival Fashion trends as inspo for your weekend outfits.

• A festival babe is prepared for wherever her feet may take her—pack comfy flats for the festival….and a pair of chic heels for the after-party.

• Go on, spread out after you’ve rocked your heart out! Beach blankets and towels like these will keep you dirt-free during the downtime between sets.

• The sun doesn’t set on party rockers! Pack your #ButterSunnies, or peep your fav artists through these Butter colored glasses all weekend long.

• Keep that glow, girl. Non-aerosol sunscreen is a must, so grab a creamy sunscreen like Beach Bum sunscreen and find someone to help you get those shoulders. That’s what #FestieBesties are for, right?!

• Why wait for WiFi speeds? Get ahead of the game by downloading the festival app before you arrive. Pre-plan your stage routes so you don’t miss a single headliner! Pro tip: the JaMPad and the JaM Cellars main stage are your go-to’s.

All you need now is to get your Butter-licious self out here…we’re going BottleRock-ing! Make sure you’re following us on FBTwitter and Insta for live festival updates. Snap your Butter-sippin’ #Selfies and tag #JaMCellars for a chance to get your own ‘grams reshared on the big screens! See you there, JaMFans!