May 4, 2023

Butter Get Packing BottleRock Edition! What to Know Before You Go


Butter get packing—BottleRock is almost here! Music festival season is fast approaching and we’re 👏 here 👏 for 👏 it! The countdown is ON for BottleRock Napa Valley 2023 presented by JaM Cellars (yours truly!) and we can’t wait to see all our JaMFans. 


BUT, before you spray on your sparkles and pull on your party pumps, we want to make sure you’ve got all the deets on how to make the MOST of your BottleRock experience. Keep scrolling for some of our best festival tips!

Have a Butter BottleRock Experience

Stay Wine-drated

Love a rich, bold Chardonnay? Or a JaM-GOOD Cabernet? You can find our creamy, melt-in-your-mouth Butter Chardonnay and berry-licious JaM Cabernet throughout the festival—that way you’ll never be Butter-less. Whether you’re grabbin’ some grub or just need a little mid-day pick me up JaM has got you! AND hit up the JaMPad to sip the FULL Butter line-up, including NEW Butter Cab, NEW lush Butter Bubbles, and of course, melt-in-your-mouth Butter Chardonnay, all under one tent!

Rock out at the JaM Cellars JaMPad

Looking for THE SPOT to hang at BottleRock? Hit the JaMPad—it’s the place to be in GA! See exclusive artist intimate interviews and JaM out all weekend long with pop-up JaMSessions hosted by iHeartRadio’s Jana Sutter… back at the JaMPad for the 2nd year! Check out the JaMPad lineup below! For set times, stay tuned on socials and the BottleRock app!



Can’t wait to JaM with us? Check out YouTube to relive past BottleRock JaMSessions and watch the BottleRock 2023 Emerging Artists Series to find your new favs!

Party like a BottleRock-star  

Wanna make your BottleRock experience even BUTTER?? Keep your eyes peeled for chances to win a Cluboom Upgrade @ the JaMPad! Throughout the weekend, you’ll have chances to score access to our exclusive invite only Clubroom, get even more up close and personal to JaMPad artists, lounge seating and selfie stations while you sip in the shade. Be sure to follow us on social to be the first to know about all the ways to upgrade your festival experience!


✅ Before You Go: BottleRock Tips & Tricks 


Get Familiar with the Schedule 📆– Know which acts you don’t want to miss and plan accordingly. The more organized you are, the merrier your festival experience will be. Download the BottleRock app to create your festival schedule.

Bring your ID 🆔 – Keep your ID handy to enjoy a well-deserved glass of Butter at the festival.

Keep it Kewl  

Obvi you want to look your best, but it’s a festival, not a runway! Dress comfortably, but stylishly, with breathable fabrics and plenty of layers so you can adjust. Don’t forget a hat, sunglasses, and sunblock to protect yourself from those fierce rays. After all, the only thing you should be toasting is your wine. 😎☀️

SIP-plies are Essential 

Stay hydrated, besties! 🥤 Pack a cute, reusable water bottle (and fill it up often!!!) to ensure you can dance the day away. Remember, even the most seasoned wine enthusiasts need their H2O. 💧🕺

Power Up 

Don’t let a dead phone battery ruin your Insta-worthy moments. 🔋Bring a portable charger and make sure your squad is in-the-know on your wine-derful adventures. 📱📷


Can’t make it to BottleRock in person? No problem. You can still join in on all the fun and excitement from the comfort of your own couch (#bless). 

Grab an ice cold bottle of Butter, snuggle up on the couch (or gather your festie besties for a viewing party), and get ready to rock out to incredible performances with our live streams on JaM Cellars’ YouTube and Facebook page


Don’t forget to follow us on Facebook, Instagram, Twitter + sign up for The Scoop so you never miss a beat. 😉