BottleRock’s Better with Butter!

BottleRock Napa Valley is right around the corner (Sept. 3rd- 5th) and WE ARE STOKED to have our #FestieBesties by our side; Guns N’ Roses, Stevie Nicks, and Foo Fighters on the JaM Cellars Stage; and our fav JaM Cellars wines in hand.

Here’s how to get ready to rock, and make the most of your three delicious days in the Napa sunshine …

Pre-Game:

While you’re making travel plans, picking outfits and getting your fest plan in place, pour some creami-licious Butter and turn up Summer Festival JaMs on iHeart Radio, poured for your listening pleasure by JaM Cellars. Updated with the 2021 lineup, discover old and new favs to flex your summer vibe to.

Game-Plan Your Set List:

First, the JaM Cellars Stage is home to the 2021 headliners. And to keep things rockin’ we’ll be pouring up-close and intimate JaMSessions at the JaM Cellars JaMPad at the other end of Silverado Green between main stage sets. Be sure to follow us on FB, Insta, and Twitter where we’ll be announcing the JaMPad JaMSession lineup in August!

Max out your fest experience with:

• #LastSipofSummer: JaM Cellars headliners, melt-in-your-mouth Butter and berry-licious JaM Cab, will be poured throughout the festival. Plus grab the rest of the JaM Cellars lineup at the #JaMPad: poppable Toast Sparkling, sassy Sugar Sweet White and fest-spesh cocktail SugarSpritz Watermelon—all day long.
• Experience it ALL: Get your zen on at the BottleRock Spa, refuel with gourmet bites from renowned Napa and California chefs, or channel your inner Martha Stewart at the Culinary Stage, and have a dance-off at the Silent Disco! AND as the sun sets, grab a glass of juicy JaM Cab to savor in the twilight at BottleRock AfterDark with Jimmy Eat World, Milky Chance and Chevy Metal playing the JaM Cellars Ballroom.

Up next!:

After a post-BottleRock disco-nap, we’ll meet you at Ohana Fest, Dana Point September 24th -26th where we’ll be rocking out with Kings of Leon, Eddie Vedder, Pearl Jam and TONS of other amazing artists coming out to play. Check the full weekend lineup here!

We can’t wait to get our fest on with you all!

JaM Cellars

xoxo

Pssst. In case you’re living under a ButterCan and didn’t hear that BottleRock is *SOLD OUT*, no fear! We still have plenty of chances for you to win passes! Simply follow us on FB, Insta, and Twitter, and sign up for our Scoop Newsletter to not miss a chance at winning.