JaM Music

JaM Out at

Whether you're watching headliners on the JaM Cellars main stage or our intimate JaMPad stage, there is no better way to ring in the summer!


JaM Cellars Main Stage

With iconic headliners like Bruno Mars, Foo Fighters, Red Hot Chili Peppers, P!NK and more taking the JaM Cellars main stage each day of the festival, you know we’re in for an insanely great weekend of music. Whether you make your way up close or prefer to hang back on a blanket, make sure to grab a glass of Butter Chardonnay and a gourmet bite or two while rocking out!

Keep Those Glasses Full

BottleRock brings the music, and JaM brings the wine! JaM Cellars wines are poured everywhere so you can keep your glass full. Find Butter Chardonnay and JaM Cabernet at concessions stands throughout the festival grounds. Plus all your JaM favorites (Butter Chardonnay, JaM Cabernet, Toast Sparkling, and Sugar Sweet White) at the JaMPad & VIP clubroom. And get a pour of our new Butter Cab and Butter Bubbles, plus Butter Chardonnay and the exclusive JaM Cellars Napa Valley Sauvignon Blanc at the Butter Cab-ana! Make JaM your first sip of summer every Memorial Day weekend!

Party Like a VIP at the JaMPad

There ain’t no party like a JaMPad party! One of BottleRock’s official stages, the JaMPad is our very own, all-acoustic stage and VIP lounge. Join us for unplugged sets and up-close and personal chats with your favorite artists performing at BottleRock Napa Valley while you sip on your favorite wine, dance it out, and have a chance to win epic prizes!

JaMPad JaMSessions happen between sets on the JaM Cellars main stage all day and evening with artists like Michael Franti & Spearhead, Ziggy Marley, Iration, Elle King and one year a special set with Dave Grohl! Find us on the north end of the JaM Cellars main stage field under the iconic Butter yellow tent.


JaMPad Live Streams

Of course, we know you want to be rockin’ with us in person. But if you can’t be there IRL, because we love you, we’ll be live-streaming JaMPad performances on @JaMCellars Facebook & YouTube. Follow us all weekend long on FB, YouTube and the ‘Gram to stay in the know with the latest & greatest (we promise to give you FOMO in the very best way!).



The Butter Cab-ana

After you’ve danced til you drop, regroup with your festie besties at the Butter Cab-ana overlooking the Verizon stage. Fill your glasses then get decked out in swag for the ultimate rock-star selfie right on your own JaM Cellars stage. And join us every day at 5pm for a live meet-and-greet with your new favorite BottleRock artists! Follow @JaMCellars on Facebook and Insta to find out who’s hanging with us at the Butter Cab-ana. 

BottleRock After Dark at the JaM Cellars Ballroom

The party doesn’t stop till the Butter runs out. (And you know the Butter never runs out!)

If you want to keep the party going after the last set, grab your tickets to the official BottleRock aftershows at the JaM Cellars Ballroom in downtown Napa! Party after the sun goes down with performances by festival artists and special guests alike as you savor the full lineup of JaM’s easy-to-love wines in our beautiful ballroom.

Don’t miss BottleRock Napa Valley 2023!

Stay tuned for our ticket giveaways. It’s a match made in heaven when Napa Valley’s premier music festival and your favorite wine come together at BottleRock! 


JaM Out at
Ohana Festival

Amazing JaM wines and a lineup that’ll knock your flip-flops off! Sip beachside among the palms with festival fav wines Butter Chardonnay, Butter Cab, and Butter Bubbles. Soak up the sun and JaM out with headliners Stevie Nicks, Eddie Vedder and P!NK. All that's missing is YOU!


Official Wine of Ohana!

Ohana means “family” in Hawaiian, and the JaM family AKA “JaM-ily” couldn’t be more amped to be the official wine of the festival! Enjoy a delicious glass of Butter Chardonnay, Butter Cab or Butter Bubbles anywhere wine is sold. First sippers of the day get exclusive Ohana x JaM branded recyclable wine cups- these stemless “glasses” are the perfect keepsake and ideal for sipping while you have some fun in the sun!


Selfies & Summer Vibes

Soak in summer vibes and awesome tunes from Butter-licious hammocks among the palms, pose with a Butter surfboard, or sit for a sippin’ selfie in our big, bright Butter deckchair by The Cove wine bar for some Insta-ready fun. Don’t forget to sip, smile, and share! @JaMCellars #JaMCellars #OhanaFest

Win Tickets to Ohana Fest 2023

Follow us on social @JaMCellars and sign up for “The Scoop” newsletter to stay tuned for future giveaways! You and a bestie could enjoy 3 full days of music and sunshine with official festival wines, Butter by JaM Cellars! And JaM out to headliners like Eddie Vedder, Stevie Nicks, and P!NK!


Sept 30-Oct 2, 2022 in Dana Point, CA

Come soak in the sun and good vibes with us! As the official wine of the Ohana Festival, we’ll keep your glass full day and night.


JaM Ballroom

The JaM Cellars Ballroom inside the Margrit Mondavi Theatre hosts local and national music acts, theater, and events. Located in the Napa Valley Opera House, just above the renowned Blue Note Napa. Come for the amazing acts and excellent sound quality, stay for the full bar stocked with wine, beer, and cocktails.

JaM Events


  • Dec 11, 2022

    Sunday Spins with DJ Yuka Yu

    Live Music at JaM Cellars Wine & Music Studio in downtown Napa.

  • Dec 15, 2022

    JaMSession with Simon Melrose

    Live Music at JaM Cellars Wine & Music Studio in downtown Napa.

  • Dec 15, 2022

    JaM Cellars Presents: SWITCHFOOT

    This Is Our Christmas Tour - Live Music in Downtown Napa

Upcoming JaMHappyHour Broadcasts

Join us LIVE on JaM Cellars’ Facebook & YouTube at 4pm Pacific three times a month for the best happy hour on social. On the final Friday of the month, join us for a special JaMHappyHour benefitting Sweet Relief to help artists in need.

  • Dec 21, 2022

    #JaMHappyHour with Kasey Tyndall

    It's #WineWednesday! Kick back with a glass of smooth #ButterCab and rock out to our #JaMHappyHour guest, Kasey Tyndall

  • Dec 22, 2022

    #JaMHappyHour with The Drives

  • Dec 30, 2022

    #JHH benefiting Sweet Relief Musicians Fund

Our Fav JaMHappyHour Shows

Whether you’re looking to sip back and relax with chill tunes, or a fun conversation about music and wine, we’ve put together a countdown of our top JaMHappyHour shows!

Aug 27, 2021

Lisa Loeb

POP a bottle of smooth and refreshing #ToastSparkling and join us for a very special #JaMHappyHour with Lisa Loeb, benefiting Sweet Relief Musicians Fund!

Nov 17, 2021

Ben Thornewill

It's #WineWednesday and you BUTTER believe we're celebrating all the sips and smiles with a glass of creamilicious #ButterChardonnay and #JaMHappyHour, featuring Ben Thornewill!

May 20, 2021

Emily Kinney

JaM out this #ThirstyThursday with a glass of #JaMCabernet and live music from our #JaMHappyHour guest, Emily Kinney!

Jul 29, 2022

Baker Grace

POP a bottle of creamy #ButterBubbles and get ready for a very special #JaMHappyHour featuring Baker Grace, benefiting Sweet Relief Musicians Fund!

Mar 25, 2022

Matt Costa

Grab your favorite bottle of #Butter and get ready for a very special #JaMHappyHour featuring Matt Costa, benefiting Sweet Relief Musicians Fund! For every like, share, or comment you make during the benefit show, JaM Cellars will donate $1 up to $2,500. Cheers and applause!

Apr 30, 2021

Cassadee Pope

Join us for a special #JaMHappyHour with Cassadee Pope, benefitting Sweet Relief! For every like, share, or comment you make during the benefit show, JaM Cellars will donate $1, up to $2,500. Cheers and applause!

Dec 10, 2020

Mondo Cozmo

Join us for a special #JaMHappyHour with musical guest Mondo Cozmo! For every like, share, or comment you make during the benefit show, JaM Cellars will donate $1, up to $2,500. Cheers and applause!

Nov 13, 2020

Kylie Morgan

FRI-YAY! POP that bottle of #ToastSparkling and celebrate the end of the week with #JaMHappyHour LIVE featuring music from the incredible, Kylie Morgan!

More JaM Listening

You know we love music here at JaM Cellars. Like our easy-to-love wines, music brings people together. Tune into our Summer Festival JaMs radio station on iHeartRadio or our JaMHappyHour podcast to hang out with your favorite artists, hear some good tunes and even better stories.


JaM Playlists JaM Playlists JaM Playlists